MOONSHUFFLE
The idea
Born in the 90s, shuffle dance is a relatively new freestyle dance seen in raves and electronic music festivals. In the pandemic, there weren’t many classes to learn the style or a live community to connect with. I created MoonShuffle, an online shuffle dance and music community for dancers of all levels to share content, connect with other people in the community, and learn new moves.
The work
I grew the Instagram community to 100K+ followers and created a household name in the shuffle community. Created a brand identity and logo that represents the movement and shape of the footwork seen in shuffling and gives an aesthetic that represents the late night culture of the rave scene.
logo design
online community
