seek rebrand

The idea

Two years into launch, once the focus of the Seek app had pivoted and the customer base had evolved, Seek wanted to reposition its brand and update its visual identity to better represent its new direction.

The work

I led the entire rebrand strategy: defined brand values, identified customer archetypes after having conducted 50+ customer interviews, performed competitive analysis, reconstructed the brand messaging and voice, and redesigned the visual identity.

Brand Strategy

CUSTOMER ARCHETYPES

BRAND VOICE

VISUAL IDENTITY

SEEK LOGO

SEEK COLORS

BRAND AESTHETIC

WEB REDESIGN

The iMPACT

25% increase in paid ad conversion

10% increase in monthly retention

20% increase in monthly social brand mentions